Reward customer loyalty in your own way.
With Red61, membership schemes and passes can be used to better connect customers with your venue or festival.
Each scheme can be set to offer benefits that reward customers coming back again and again.
Selling memberships and passes upfront helps to guarantee income for your business, while giving customers the flexibility to decide which events they attend.

Keep the audience coming back for more.
Take inspiration from these examples, and see how Red61 can boost connection with customers.

Memberships
- Provide fixed or rolling date subscription options
- Set event or performance restrictions and apply total ticket limits where necessary
- Add multiple tiers with different benefits based on the customer’s level of commitment
- Allow customers to generate a digital membership card in their Apple Wallet or Google Wallet
- Offer special member pricing, 2 for 1 discounts, and complimentary tickets that reward customer loyalty
- Grant access to priority booking periods and pre-sale offers
Passes
- Intuitive renewal settings allow multiple passes to be purchased within a season or festival run
- Connect with discount offers to create more dynamic rules for redeeming pass benefits
- Use NFC-enabled mobile devices to quickly identify passholders and process tickets on the door, with our dedicated Front of House access control app

Let’s Chat! (Or Email. Or Zoom. Your Call.)
Got questions? Ideas? Big dreams? We are all ears.
Drop us a message, and let’s make something amazing happen.